By 2032, the facial tissue market could top $19 billion. The industry is witnessing a surge in demand due to increased productivity and expansion initiatives undertaken by industry leaders.
Kochi-based Pepco launched its new brand Kenin in September 2023, expanding its toilet paper line since 2012 to cater to star hotels and corporate clients. The brand was inaugurated by Kerala Industries Minister P. Rajeev and the first batch of products was received from Saibu Jacob, Managing Director of Pepco. Kenin’s range includes various paper products such as facial tissues, kitchen rolls, toilet paper, etc., which are manufactured at its Thiruvankulam plant with a monthly production capacity of 35 tons. These virgin paper products are highly absorbent, allergen-free and available at leading retail stores in Kerala. Growing awareness of hygiene practices is driving demand.
According to the report, the pocket facial tissue market is likely to witness good growth between 2024 and 2032. These convenient, portable packages meet on-the-go needs and appeal to consumers who value practicality and hygiene when traveling or commuting. The compact size allows for easy storage in a bag or pocket, making it great for quick cleaning or personal care. Their popularity stems from the convenience they offer in a variety of environments, prompting manufacturers to innovate and offer a variety of pocket-sized options to meet the ever-changing demands of today’s mobile lifestyle.
The facial wipes market for sensitive skin is expected to witness a significant CAGR between 2024 and 2032. As more consumers seek gentle solutions, manufacturers continue to introduce gentle, hypoallergenic facial wipes. These specialized options minimize irritation and allergies while providing comfort and care for sensitive skin. The market is adapting to this need by offering dermatologist-tested, fragrance-free options to meet the unique needs of sensitive populations and increasing the availability of soothing and gentle facial wipes to improve consumer satisfaction.
The facial tissue market in Asia Pacific is expected to witness a strong CAGR from 2024 to 2032 due to sharp rise in facial tissue consumption due to rising population and increasing hygiene awareness. Rapid urbanization along with changing lifestyles have fueled this demand as consumers prioritize convenience and cleanliness. Manufacturers offer a variety of products that meet regional preferences and needs. Changing market dynamics in the Asia-Pacific region have highlighted the importance of these products for hygiene-conscious populations.
Svenska Cellulosa Aktiebolaget (SCA), Procter & Gamble, Asia Pulp and Paper (APP) Sinar Mas, Kimberly-Clark Corporation, Georgia-Pacific LLC, Sofidel Group, Asia Pulp and Paper (APP), Pudumjee Paper Products Ltd., Kruger Products LP, Asia Pacific Resources International Limited (APRIL Group), Essity AB (ранее SCA), Metsä Group (Metsä Tissue Corporation), Cascades Inc, WEPA Group и Soundview Paper Company (Marcal Manufacturing)
Companies in the facial tissue market are adopting various strategies to launch their products by participating in several exhibitions and events aimed at showcasing the potential of the construction industry to increase their market share. For example, in April 2023, Atlanta-based pulp and paper giant Georgia-Pacific LLC committed $50 million to strengthen its tissue products business. The investment is intended to modernize equipment and expand production capacity at Zachary’s plant in Port Hudson, Louisiana. The plant currently produces toilet paper and paper towels, and the upgrade will allow for increased production of paper towels, including brands like Brawny and private labels.
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Post time: Jun-03-2024